Universities and higher education institutions
Reach applicants and partners who search in AI
Show your university’s offer to people choosing where to study and to organisations looking for a partner — at home and abroad. CompanyNow checks your presence in such searches and shows how to lead interested people to admissions, research teams and the contacts responsible for partnerships.
- 1Reach the right audience.
- 2Show the reasons to choose you.
- 3Make the next step easy.
The starting point is your goal, a selected offer and a selected audience.
prospective students and academic, research and business partners at home and abroad
Universities and higher education institutions
starting an application or a partnership enquiry
DECISION
Two growth paths. Different audience needs.
An applicant compares programmes and development opportunities. A university abroad, a research team or a company looks for expertise and a partner for a specific project. Each of these groups needs different content and a different contact. That is why we build two paths: choosing a degree and starting a partnership.
Example questions from your audience
- „Where can I study data analytics in English in Europe?”
- „Which universities offer degrees suited to an interest in new technologies?”
- „Which universities in Europe are worth considering for research collaboration in materials technology?”
- „Which academic teams carry out research in the circular economy?”
- „Where can a company find a university to work with on an R&D project?”
- „Who should I contact about academic collaboration and exchange?”
BENEFITS
From interest to the next step.
We look at the moments when your audience searches for options, compares them and chooses who to contact.
Attract prospective students
We examine questions about subjects, interests, mode of study and career goals that may lead to your offer.
Grow international recruitment
We select languages and markets to check how your university appears when international applicants search for degrees.
Reach academic and research partners
We analyse questions about team expertise, joint research, project consortia and academic exchange.
Open conversations with business
We show how to present areas of collaboration, expertise and team capabilities, and how to lead people to the right units.
EXAMPLE
This is what an opportunity to reach your audience can look like.
Illustrative example. The scenario below is not the result of a client study or a promise of any effect.
„Which universities in Europe are worth considering for research collaboration in materials technology?”
University X has a team in this area, but its expertise and partnership contact are scattered, and the English description does not show the potential for a joint project.
Prepare an English-language research area page: team expertise, confirmed projects, possible forms of collaboration and a contact. In parallel, lead applicants from programme pages directly to admissions.
starting an application or a partnership enquiry
SCOPE
We check where your offer can gain attention.
We start with questions linked to choosing an offer. Based on an agreed sample of answers, we show your presence, how you are presented and the topics that need work.
Discovering the offer
Do you appear for questions about a need before your audience knows your name?
Comparing options
Which alternatives appear in the answers, and which selection criteria are highlighted?
Reasons to choose
Does the description show the strengths that matter to the selected audience?
Moving to action
Which pages are cited, and does their content help people take the next step? We analyse the available links within the agreed scope.
CONTENT
Show why people should study or work with you.
We connect your audience’s needs with what you actually offer. We point to content worth developing to show the fit more clearly and make contact easier. Specific strengths and confirmed examples are the basis of your sales arguments.
PLAN
Your team gets an action plan with a business goal.
We link each recommendation to an audience question, a specific page and the expected next step. We set priorities so your team knows where to start.
- Where to act
- The offer, use-case, programme or partnership page named in the recommendation.
- What to present
- The audience’s need, the reasons to choose and information that makes the decision easier.
- Where to lead
- The right landing page and a clear call to get in touch or take further action.
- How to track progress
- A comparable measurement of presence and, separately, data on audience actions where available.
AUDIENCE
Let’s start with the audience you want to attract.
Target group: prospective students and academic, research and business partners at home and abroad.
Next-step goal: starting an application or a partnership enquiry.
The scope can be limited to a selected offer, location or market. We agree languages and foreign markets in line with your growth plan.
For international collaboration, what matters most are descriptions of expertise in the language of the selected market, confirmed projects and an easily accessible contact for the right unit. We do not combine partnership enquiries and recruitment into a single metric.
Recruitment
- Audience
- Domestic and international applicants
- Offer
- Programmes, levels of study, curricula and modes of study
- Where we lead them
- Programme page → admissions
- Example call to action on the university’s site
- „Explore the programme and admission requirements”
- Measure
- Started and completed applications; applicant enquiries
Partnerships
- Audience
- Universities, research teams, consortia and companies at home and abroad
- Offer
- Research expertise, joint projects, exchange and collaboration with business
- Where we lead them
- Expertise or partnership page → the right unit
- Example call to action on the university’s site
- „Get in touch about working together”
- Measure
- Partnership enquiries, project conversations and partnerships entered into
The calls to action in these paths are examples for university pages. The CompanyNow form below is only for enquiries about our service.
PROCESS
From a business goal to an implementation plan.
- 1
We choose the goal
We agree the offer, the audience, the market and the action you want them to take.
- 2
We select the questions
We build a set of questions linked to discovering the offer and comparing options.
- 3
We examine presence
We check the agreed AI systems, recording the date, conditions and answers.
- 4
We draw up an action plan
We link the findings to content priorities and paths that lead to contact.
- 5
We agree further work
We agree implementation, support and re-measurement as a specific scope of work.
RESULTS
Measure recruitment and partnerships separately.
Presence in AI answers is one stage on the way to winning over your audience. That is why we keep the measurement of AI answers separate from data on visits, enquiries and further actions. A visibility report alone does not prove sales growth or an influence on every decision.
Visibility for the right questions
Presence of your offer in a comparable, fixed sample of answers.
Reasons to choose in the description
How the strengths that matter to your audience are presented.
Visits and interest
Visits to offer pages and actions on the site, where analytics can identify them.
Outcomes of both paths
Recruitment: applications and applicant enquiries. Partnerships: partner enquiries and project conversations. A partnership entered into is a later outcome that requires separate confirmation.
Results also depend on your offer, the competition and how AI systems work. We do not guarantee recommendations or a number of clients, sign-ups or partnerships.
FAQ
Questions before we start working together.
Where do we start?
With your goal: who you want to attract, with which offer and in which market. Then we select the questions and the scope of the analysis.
Does the scope also cover international collaboration?
Yes. We can analyse how you reach universities, research teams and organisations looking for partners for projects, consortia or exchanges. We choose the areas of expertise, markets and languages.
Do we have to choose between recruitment and partnerships?
We can cover both paths. Each gets its own questions, landing pages, contacts and metrics. We count applications separately from partnership enquiries.
What will our team receive?
An overview of your presence in the answers studied and a plan of content changes linked to your audience’s needs and the next step on your website. We agree the detailed scope before we start.
How will we judge whether the work is helping?
We will compare presence for the agreed questions. Separately, you can track the relevant actions in your analytics and contact management systems. Not every visit or enquiry can be attributed to a specific AI answer.
Do you guarantee new clients or partners?
We do not guarantee recommendations from AI systems or a specific number of enquiries. We work on presence and on content that supports choosing your offer; the outcome also depends on the offer, the market and how you follow up with interested people.
Let’s talk about growing your university.
Tell us who you want to attract and which offer you want to grow. We will get back to you to discuss the goal, the market and the proposed scope of work.
We agree the scope and price before work begins.