The survey
How is this survey different from asking ChatGPT a few questions?+
One conversation shows one answer, which may read differently tomorrow and which ChatGPT tailors to your chat history. The survey collects from about 45 to about 1,200 answers from several AI systems to customer questions, in the same settings, and counts them with one method.
Do you analyze all models?+
The Basic report surveys ChatGPT and Google AI Overviews and AI Mode. The Full report adds Gemini and Claude, each with and without search. Premium surveys three models each of ChatGPT, Gemini and Claude; Grok, Perplexity, Mistral and DeepSeek can be added to it.
What questions do you ask AI systems?+
The ones your customers ask when they look for a company in your industry, without company names. We write them for your company profile; in the Full and Premium reports an analyst approves the set. Separately, we ask AI about your company by name.
Why can results change?+
AI providers change their models without notice, and AI may answer the same question differently. In the Full report we ask every question three times, and the repeat survey and Monitoring compare results on the same set of questions.
Why do the results differ from what I see on my phone?+
The app knows your chat history and location and has its own settings. CompanyNow asks through the API, in the same settings for every company, without chat history, which is how a new customer would see your company.
Do you survey markets outside Poland?+
Today we survey companies in Poland and questions in Polish. In Premium you can add another market, meaning another country and language, for €337; we agree the scope and timing in a conversation.
Do you survey local businesses?+
Yes. For companies that customers visit in person, we ask questions from four distances from their location. In Premium each additional location costs €66.
The report and the score
What is the AI Visibility Score (AVS)?+
A score from 0 to 100 built from four components: how often AI names the company (40%), how strongly it recommends it (30%), what it remembers about it without search (20%) and what reaches it from the website (10%). The score falls into one of five bands: Invisible to AI, Rarely recommended, Occasionally recommended, Consistently recommended, Category leader.
Does the analysis cover competitors?+
Yes. Every report shows the companies AI recommends in your industry and the reasons it recommends them. For the Full and Premium reports you can add a comparison with selected competitors: €134 per competitor.
Will we receive a PDF?+
Yes. You receive the report as a PDF together with the answer archive. The Full report also includes Key findings on one page and the action plan as a separate document.
How do we know the numbers in the report are true?+
Every AI answer goes into the CompanyNow archive with the model, date and evidence number. Quotes in the report carry the evidence number, so you can check every sentence of the report against its source.
Does the report judge whether AI tells the truth about us?+
The report shows how AI answers differ from your website. Your website is the reference; whether it is up to date is for you to judge.
Ordering, prices and promises
How long does the analysis take?+
You receive the Basic report the same day, at the latest within 2 business days. The Full report within 5 business days. For Premium and the other reports we agree the timing when you order.
What do you need from us?+
Your company domain. Local businesses also give the address where they serve customers. You do not need to name questions or competitors.
How much does a report cost?+
AI Brand Visibility Report: Basic €61, Full €220, Premium from €559. AI Reputation Report €450, AI Employer Visibility Report €337 with one candidate profile. The AI Product Visibility Report is quoted individually. All prices are net; you will find the full price list on the Pricing page.
How do we pay?+
You can pay for the Basic and Full reports by card through Stripe or by bank transfer against a pro forma invoice. Other reports and services are ordered through a form; CompanyNow sends a pro forma invoice. 23% VAT is added to the net prices.
Can AI be controlled?+
AI model answers cannot be controlled directly. You can, however, influence the quality and completeness of the information the models use. That is what we measure, and we build the action plan on it.
Can recommendations be guaranteed?+
No one can guarantee recommendations by AI models. We can increase the likelihood of a recommendation by improving the quality of the signals the models analyze.
Can you make AI start recommending us?+
No. No one controls AI answers. You can change what AI draws on: access to your website, its content and your company’s presence in other sources. The report shows which of these fall short for you.
After the survey
Can the report be repeated?+
Yes. The repeat survey asks the same questions to the same systems, no earlier than after 90 days, and gives a verdict on every task from the previous plan. It costs €41 for the Basic report and €174 for the Full report.
Can we buy Monitoring only?+
Monitoring requires an earlier survey, because it needs a baseline. It includes four measurements a year: €124 a year for the Basic report, €573 a year for the Full report.
Can we start with advisory services?+
The report review and the implementation workshop work on your report, so they require an earlier survey. Without a report you can use the free 20-minute call before purchase or the AI Visibility Academy training.