E-commerce and product brands
Let customers discover your offer when they ask AI
Be present where customers look for products and compare where to buy. CompanyNow analyses whether your shop and offer appear for buying questions, and what to change in your content to make choosing easier and lead people to your shop.
- 1Reach the right audience.
- 2Show the reasons to choose you.
- 3Make the next step easy.
The starting point is your goal, a selected offer and a selected audience.
people comparing products and places to buy
E-commerce and product brands
visiting the product page and buying in your shop
DECISION
Be there when buyers draw up their shortlist.
A buyer may first describe a need: equipment for a small flat, a gift or a product for a particular use. That is your chance to be among the options they consider. Then they need a clear reason to buy and a short route to the right product.
Example questions from your audience
- „Which coffee machine should I choose for a small kitchen?”
- „Which headphones should I choose for working in an open-plan office?”
- „Where can I buy home office equipment with delivery?”
- „Which models are worth comparing before buying?”
BENEFITS
From interest to the next step.
We look at the moments when your audience searches for options, compares them and chooses who to contact.
Reach buying needs
We examine questions about use, budget and preferences that your offer can be linked to.
Show the right products
Category and model descriptions should help people choose the product that meets their need.
Give a reason to buy from you
Delivery, available services and after-sales support can help people choose your shop, if they are genuinely part of your offer.
Lead to the purchase
We point to the places where content should direct people to a specific category or product page.
EXAMPLE
This is what an opportunity to reach your audience can look like.
Illustrative example. The scenario below is not the result of a client study or a promise of any effect.
„Which coffee machine should I choose for a small kitchen?”
Shop X has products that meet the need, but its descriptions focus on model numbers and do not help compare uses.
Prepare a page on choosing a coffee machine for a small kitchen, link the criteria to the models available and lead to the product pages.
visiting the product page and buying in your shop
SCOPE
We check where your offer can gain attention.
We start with questions linked to choosing an offer. Based on an agreed sample of answers, we show your presence, how you are presented and the topics that need work.
Discovering the offer
Do you appear for questions about a need before your audience knows your name?
Comparing options
Which alternatives appear in the answers, and which selection criteria are highlighted?
Reasons to choose
Does the description show the strengths that matter to the selected audience?
Moving to action
Which pages are cited, and does their content help people take the next step? We analyse the available links within the agreed scope.
CONTENT
Show why you are the right choice.
We connect your audience’s needs with what you actually offer. We point to content worth developing to show the fit more clearly and make contact easier. Specific strengths and confirmed examples are the basis of your sales arguments.
PLAN
Your team gets an action plan with a business goal.
We link each recommendation to an audience question, a specific page and the expected next step. We set priorities so your team knows where to start.
- Where to act
- The offer, use-case, programme or partnership page named in the recommendation.
- What to present
- The audience’s need, the reasons to choose and information that makes the decision easier.
- Where to lead
- The right landing page and a clear call to get in touch or take further action.
- How to track progress
- A comparable measurement of presence and, separately, data on audience actions where available.
AUDIENCE
Let’s start with the audience you want to attract.
Target group: people comparing products and places to buy.
Next-step goal: visiting the product page and buying in your shop.
The scope can be limited to a selected offer, location or market. We agree languages and foreign markets in line with your growth plan.
PROCESS
From a business goal to an implementation plan.
- 1
We choose the goal
We agree the offer, the audience, the market and the action you want them to take.
- 2
We select the questions
We build a set of questions linked to discovering the offer and comparing options.
- 3
We examine presence
We check the agreed AI systems, recording the date, conditions and answers.
- 4
We draw up an action plan
We link the findings to content priorities and paths that lead to contact.
- 5
We agree further work
We agree implementation, support and re-measurement as a specific scope of work.
RESULTS
Measure visibility in the context of business growth.
Presence in AI answers is one stage on the way to winning over your audience. That is why we keep the measurement of AI answers separate from data on visits, enquiries and further actions. A visibility report alone does not prove sales growth or an influence on every decision.
Visibility for the right questions
Presence of your offer in a comparable, fixed sample of answers.
Reasons to choose in the description
How the strengths that matter to your audience are presented.
Visits and interest
Visits to offer pages and actions on the site, where analytics can identify them.
Outcome on your side
Visiting the product page and buying in your shop. You verify the outcome in your own systems; we agree the measurement method separately.
Results also depend on your offer, the competition and how AI systems work. We do not guarantee recommendations or a number of clients, sign-ups or partnerships.
FAQ
Questions before we start working together.
Where do we start?
With your goal: who you want to attract, with which offer and in which market. Then we select the questions and the scope of the analysis.
Are we studying the shop or the product brand?
We will agree the main goal. For a shop, what matters is reaching the place of purchase; for a brand, it is also the presence of specific products in comparisons.
Can we start with one category?
Yes. Let’s choose a category that matters for sales and a set of questions that help customers make a choice.
What will our team receive?
An overview of your presence in the answers studied and a plan of content changes linked to your audience’s needs and the next step on your website. We agree the detailed scope before we start.
How will we judge whether the work is helping?
We will compare presence for the agreed questions. Separately, you can track the relevant actions in your analytics and contact management systems. Not every visit or enquiry can be attributed to a specific AI answer.
Do you guarantee new clients or partners?
We do not guarantee recommendations from AI systems or a specific number of enquiries. We work on presence and on content that supports choosing your offer; the outcome also depends on the offer, the market and how you follow up with interested people.
Let’s talk about selling with the help of AI.
Tell us who you want to attract and which offer you want to grow. We will get back to you to discuss the goal, the market and the proposed scope of work.
We agree the scope and price before work begins.