What you will learn
How AI chooses companies
From the question, through search and reading websites, to the answer.
Three areas of work
Crawler access to the website, website content, the company’s presence in other sources.
The list of 18 conditions
What anyone can check on their own website.
Principles backed by data, and practices that don’t work
For example llms.txt as a priority, keyword stuffing, turning pages into questions.
How to read a report and measure effects
Variability of AI answers and comparison on the same question set.
Formats and prices
Open webinar
2 hours online, several companies at once. For marketing staff at small and medium-sized companies.
Online course
6–8 self-paced modules with exercises on your own website. For small business owners and freelancers.
In-house training
Half a day for your team, online or on site. For marketing departments at medium-sized and large companies.
Program for partners
Training for the agency team on reading reports and discussing them with clients.
Partner program →Prices are net. 23% VAT is added at payment; we issue a VAT invoice for every order. We send webinar dates and course access after you sign up.
Questions
Is the certificate a qualification?+
No. Participants receive a certificate of attendance, not a professional qualification.
Do I need a report to take part?+
No. The Academy does not require a report. Participants get a discount code for the Basic report.