What you see in GA4 is not an anomaly. The way customers search and choose has changed.
Traffic drops in your clients’ reports share a common cause: a growing share of buying decisions starts in a chat window, not in a search engine. Here are the numbers from research:
of adults in Poland say that in the past six months they used AI tools at least once when planning purchases or choosing products and services (830 people, April 2026). An AI answer does not show ten links: it names a few brands and explains the choice.
of Google searches in the US end without a visit to any website (January–April 2026).
The share of sources other than the company’s own website depends on the industry and the type of question, so the report shows sources from your client’s industry rather than a market average.
of citations in AI answers lead to news media (four AI systems, 2025–2026). Good media relations now also mean visibility in AI answers.
Rising impressions without visits in organic search, branded traffic that does not grow, inquiries that attribution cannot assign: these are symptoms of the same shift. A growing share of searching, comparing and choosing happens in AI answers, which the reports you give your clients today do not cover.
Everything you need to work on brand visibility in AI. In one place.
For every brand in your clients’ portfolio, CompanyNow shows how often it appears in answers from ChatGPT, Gemini, Claude and Google AI, how it compares with competitors and which sources the models use, in a form ready for your client report.
Brand and competitor visibility
How often the brand and the companies next to it appear in answers from five AI systems. A full comparison with a chosen competitor: €134 per competitor.
The brand’s position in answers
Whether the brand is recommended, merely named or absent, question by question.
Changes over time
The repeat survey and Monitoring show what went up, what went down and which tasks worked.
Answer sources
Which websites feed the models’ answers in the client’s category, and who owns them.
Full answers in the archive
Every answer stored in full, with the model, version and measurement date.
Results ready for reporting
The report, Key findings and the portfolio summary you pass on to the client, also under your brand.
One method. From a customer’s question to a result in your report.
You choose the brands from your clients’ portfolio, and CompanyNow takes care of the rest. The diagram shows how the data flows: from customers’ questions, through answers from ChatGPT, Gemini, Claude and Google AI, to checked results and an action plan that reach you.
Seven steps. From brand analysis to results ready for the client report.
- 1WE IDENTIFY
Brand profile
From the brand’s website we establish its industry, offer and market. For brands whose customers visit in person, we ask questions from four distances from their location.
- 2WE ASK
Customers’ questions
We write questions for the brand’s profile, without company names, the way customers ask before a buying decision. In the Full and Premium reports an analyst approves the question set.
- 3WE TEST
Measurement in AI systems
We ask the same question set in ChatGPT, Gemini, Claude, Google AI Overviews and AI Mode, with search and without; in the Full report each question 3 times.
- 4WE ANALYZE
Answers and the brand’s website
In every answer we check whether the brand is named and how strongly AI recommends it. We fetch the brand’s website the way each system’s crawler does.
- 5WE VERIFY
Evidence and checks
Every answer goes to the archive with the model, the date and an evidence number. In the Full report a CompanyNow analyst reviews the report before release.
- 6WE PLAN
Action plan
We turn the issues found in the survey into tasks with an owner, an order and the effort required.
- 7WE DELIVER
Report
You get a report with the score, AI answers, the companies recommended instead of your client’s brand and an action plan, ready to pass on to the client, also under your brand.
You buy with an annual pool. For the client portfolio, not for a single brief.
Agencies and media houses don’t need a single analysis; they need coverage of the whole client portfolio. In the partner program you order reports for your clients’ brands on one account and pay from an annual pool at a discount to the price list. You get the same reports and the same method as our direct clients; what changes is the price and, if you want, the brand on the report.
We agree the pool size, the discount and what it includes individually, based on your client portfolio. We send the offer after a call.
White label: reports under your brand
You send us your logo, color palette, licensed fonts and product name, and CompanyNow builds your version of every document: the report, Key findings, the action plan and the answer archive. The cover, colors, fonts, footer and contact details change; the method, the numbers and the report sentences stay. You choose either your agency’s full brand or the note “Survey conducted using the CompanyNow method”. You get a sample report and two rounds of revisions; setup takes 5–10 business days. We sign an NDA before the first domain and do not contact your clients.
Partner account
Every brand has its own space on the account. You assign roles to users, send the end client a read-only link and see a portfolio summary: brands by score, changes and issues shared by many brands. You pay for the pool upfront, and each order is deducted from it at the discounted price; you get a warning when 80% of the pool is used. Orders outside the pool are billed on one invoice for the whole month.
Let’s talk about working together
We’ll get to know your agency or media house and your client portfolio, show you a sample report and choose a pool that fits your clients. One conversation is enough to add AI Visibility to your services.
Questions you will hear from your clients
We collected the questions that come up most often in conversations with clients. You have ready answers based on data, not opinion.
Your client asks: if AI is cutting traffic, why do I still need SEO?+
SEO is not dead; its role has changed. AI tools build answers from websites they consider credible, and those are largely well-optimized websites. The difference: today you optimize not only for a Google position but also so that ChatGPT, Gemini, Claude and Google AI find specific information on the client’s website and want to cite it. Our analysis shows which websites and sources AI uses for answers in the client’s category, and that is where you direct your SEO and content work.
How do we fit this into the client report?+
Every report shows how often the brand appears in AI answers, whether it is recommended, who appears next to it, and, in the repeat survey and Monitoring, what has changed since the previous measurement. You move the data into your own client report or pass on our report under your brand. The report states a variability threshold, so ordinary fluctuation is never presented as success. Monthly measurement is agreed individually in the partner program.
Won’t the analysis undermine our past work?+
No. We measure an area your reports have not covered so far, not the quality of your campaigns. In practice it works in your favor: every gap we find is a ready brief for content, changes on the client’s website or PR, with the budget on your side. The next measurement after implementation shows the effect clearly and strengthens your recommendation in the client’s eyes.
Your client says: my ChatGPT says something different.+
That’s normal. A logged-in ChatGPT knows the user and tailors answers to their previous conversations. We ask through the API, with the same settings for every brand and no conversation history, which is how a new customer will see the brand. In the Full report we ask each question several times, in five AI systems, and show the overall picture rather than one conversation. Your team gets a ready answer to this question in the onboarding materials.
Do we need to build our own team or technology?+
No. CompanyNow provides the method, the measurement, the analysis and the report. Your team gets results and an action plan ready to work with the client.
Where do we start?+
With a conversation about your client portfolio. Leave your contact details and we will get back to you within one business day with a proposed scope and quote.