ORDER A REPORT · FROM €61 COMPARE REPORTS

AFTER THE SURVEY

Repeat survey and Monitoring

“Did our work pay off?”

Once the tasks from the plan are implemented, we ask the same questions to the same AI systems with the same settings and compare the score with the previous one. A follow-up study is one such measurement. Monitoring is four measurements a year. Both require an earlier study, because you need a baseline.

Order a repeat survey

FIRST SURVEYbaseline

NEXT MEASUREMENTthe same questions

A VERDICT FOR EVERY TASK

01✓Worked

02✓Worked

03=No improvement

04–Not done

New action plan

MEASUREMENT

What every measurement includes

The same question set, the same AI systems and the same settings as in the first survey.

A comparison of the result with the previous measurement.

A verdict for every task from the previous plan: Worked, No improvement or Not done.

We describe changes below the variability threshold as no change.

A new action plan.

ONE MEASUREMENT

Repeat survey

One measurement, no earlier than 90 days after the first survey. You buy it once to check the effect of implementing the plan.

Basic€41

Full€174

Premium and other reports50% of the first survey price

FOUR MEASUREMENTS A YEAR

Monitoring

Four measurements a year, every quarter, plus an extra measurement when a provider changes its default model. Successive measurements give you a trend chart.

Basic€124 a year

Full€573 a year

Premium and other reports40% of the first survey price per measurement

PRICING

Pricing

Level of the first survey	Repeat survey	Monitoring, 4 measurements a year	Per Monitoring measurement
Basic	€41	€124 a year	€31
Full	€174	€573 a year	€143
Premium, Product, Reputation and Employer reports	50% of the first survey price	4 measurements a year	40% of the first survey price

Net prices, 23% VAT is added at payment. Monthly Monitoring is available through the partner programme.

INTERPRETATION

How to read a change in the score

AI can answer the same question differently. The report states a variability threshold: a score difference below it does not mean a change in visibility. The “No improvement” verdict only says the score hasn’t changed; a score difference alone does not prove the cause. AI vendors change their models without notice, and every report states the model and date of measurement.

VARIABILITY THRESHOLD

NO CHANGE CHANGE

QUESTIONS

Questions

Why no earlier than 90 days?+

Changes on your website and in other sources take time to reach AI answers. Model memory changes in training cycles that take months.

Can we buy Monitoring without a first survey?+

No. Monitoring compares each measurement with the previous one, so it starts with a survey.

How is Monitoring different from a repeat survey?+

The measurement itself is the same. The rhythm and price differ: a repeat survey is one measurement; Monitoring is four measurements a year, cheaper per measurement, with a trend across them.

ORDER

Order a repeat survey or Monitoring

Give us your domain and the date of your first survey. We set the delivery date when you order.

REPEAT SURVEY

from €41

MONITORING

from €124 a year

Prices are net. 23% VAT is added at payment; we issue a VAT invoice for every order.