Hotels and holiday properties
Let guests find your hotel when they plan a trip with AI
Reach people looking for a place for a holiday, a weekend or a company meeting. We will check whether your property appears for such needs and how to highlight its strengths to support interest in your offer and the move to booking.
- 1Reach the right audience.
- 2Show the reasons to choose you.
- 3Make the next step easy.
The starting point is your goal, a selected offer and a selected audience.
individual guests and organisers of corporate stays
Hotels and holiday properties
a direct booking or a stay enquiry
DECISION
Be there when buyers draw up their shortlist.
A guest does not always start with a hotel’s name. They may be looking for a quiet weekend, a family stay or a place for a team trip. Your offer should answer that specific plan and lead to an available way to book.
Example questions from your audience
- „Where can we organise a two-day team trip with accommodation?”
- „Which hotel should we choose for a family weekend in Edinburgh?”
- „Where can we stay for a quiet break for two?”
- „Which property should we choose for a company meeting with accommodation?”
BENEFITS
From interest to the next step.
We look at the moments when your audience searches for options, compares them and chooses who to contact.
Appear for the right trip plans
We choose questions about location, occasion and expectations that suit your property.
Show what a stay is like
We describe the role your property’s strengths play in the choice: relaxation, comfort, surroundings or meeting facilities.
Grow selected segments
We can focus the analysis on families, couples, business guests or event organisers.
Make direct booking easy
We check the path from the offer description to the booking page or group enquiry.
EXAMPLE
This is what an opportunity to reach your audience can look like.
Illustrative example. The scenario below is not the result of a client study or a promise of any effect.
„Where can we organise a two-day team trip with accommodation?”
Hotel X has the right facilities, but its public offer mainly describes individual stays.
Prepare a corporate trips page covering what the stay includes, the spaces available and an enquiry form that goes to the person who handles groups.
a direct booking or a stay enquiry
SCOPE
We check where your offer can gain attention.
We start with questions linked to choosing an offer. Based on an agreed sample of answers, we show your presence, how you are presented and the topics that need work.
Discovering the offer
Do you appear for questions about a need before your audience knows your name?
Comparing options
Which alternatives appear in the answers, and which selection criteria are highlighted?
Reasons to choose
Does the description show the strengths that matter to the selected audience?
Moving to action
Which pages are cited, and does their content help people take the next step? We analyse the available links within the agreed scope.
CONTENT
Show why you are the right choice.
We connect your audience’s needs with what you actually offer. We point to content worth developing to show the fit more clearly and make contact easier. Specific strengths and confirmed examples are the basis of your sales arguments.
PLAN
Your team gets an action plan with a business goal.
We link each recommendation to an audience question, a specific page and the expected next step. We set priorities so your team knows where to start.
- Where to act
- The offer, use-case, programme or partnership page named in the recommendation.
- What to present
- The audience’s need, the reasons to choose and information that makes the decision easier.
- Where to lead
- The right landing page and a clear call to get in touch or take further action.
- How to track progress
- A comparable measurement of presence and, separately, data on audience actions where available.
AUDIENCE
Let’s start with the audience you want to attract.
Target group: individual guests and organisers of corporate stays.
Next-step goal: a direct booking or a stay enquiry.
The scope can be limited to a selected offer, location or market. We agree languages and foreign markets in line with your growth plan.
PROCESS
From a business goal to an implementation plan.
- 1
We choose the goal
We agree the offer, the audience, the market and the action you want them to take.
- 2
We select the questions
We build a set of questions linked to discovering the offer and comparing options.
- 3
We examine presence
We check the agreed AI systems, recording the date, conditions and answers.
- 4
We draw up an action plan
We link the findings to content priorities and paths that lead to contact.
- 5
We agree further work
We agree implementation, support and re-measurement as a specific scope of work.
RESULTS
Measure visibility in the context of business growth.
Presence in AI answers is one stage on the way to winning over your audience. That is why we keep the measurement of AI answers separate from data on visits, enquiries and further actions. A visibility report alone does not prove sales growth or an influence on every decision.
Visibility for the right questions
Presence of your offer in a comparable, fixed sample of answers.
Reasons to choose in the description
How the strengths that matter to your audience are presented.
Visits and interest
Visits to offer pages and actions on the site, where analytics can identify them.
Outcome on your side
A direct booking or a stay enquiry. You verify the outcome in your own systems; we agree the measurement method separately.
Results also depend on your offer, the competition and how AI systems work. We do not guarantee recommendations or a number of clients, sign-ups or partnerships.
FAQ
Questions before we start working together.
Where do we start?
With your goal: who you want to attract, with which offer and in which market. Then we select the questions and the scope of the analysis.
Can we promote one type of stay?
Yes. We can start with weekends, family stays or corporate enquiries, depending on your goal.
Can direct bookings be the goal?
Yes. In the analysis of the customer journey we will include the property’s website and the direct booking channel. The number of bookings needs to be measured in your own system.
What will our team receive?
An overview of your presence in the answers studied and a plan of content changes linked to your audience’s needs and the next step on your website. We agree the detailed scope before we start.
How will we judge whether the work is helping?
We will compare presence for the agreed questions. Separately, you can track the relevant actions in your analytics and contact management systems. Not every visit or enquiry can be attributed to a specific AI answer.
Do you guarantee new clients or partners?
We do not guarantee recommendations from AI systems or a specific number of enquiries. We work on presence and on content that supports choosing your offer; the outcome also depends on the offer, the market and how you follow up with interested people.
Let’s talk about winning guests.
Tell us who you want to attract and which offer you want to grow. We will get back to you to discuss the goal, the market and the proposed scope of work.
We agree the scope and price before work begins.